It starts out with shots of various clocks ticking, as well as a few shots of tapping feet and fidgeting hands. The ticking continues throughout the entire commercial, until one shot shows a clock reaching 12:00. Then the voiceover: "To our millions of customers who never stopped believing this day would come: Thank you." This is followed by more ticking, and on each tick the screen shows: "iPhone 4, Verizon, It Begins, 2.10.11, Rule the Air."