Apple's New URL Shortener?

By Alex Nichol

Sat, December 11th, 2010

Apparently Apple has owned '' for that last four years. With Apple releasing Twitter support for Ping, they have started using as a URL shortener. If someone tweets a link to content on the iTunes Store, it will show up as an link. This does not apply to most third party twitter applications, but it is still quite cool that apple has rolled out their own URL shortener.